Type study – Noto superfamily

This is a three part series. I’ve written a lot about experiences and that pie in the sky stuff recently. So for the next 3 posts I’d like to bring it back down to the craft side of design. To look at design execution and some of the hands on stuff again.  To be able to think at a high level as a designer is an important skill to have – but having the capacity to still execute on ones craft is still at the heart of it all for me. Recently I came across Noto, which is an open source typeface with a superfamily. You can checkout the sweet vid here. 

“A typeface five years in the making, Google Noto spans more than 100 writing systems, 800 languages, and hundreds of thousands of characters. A collaborative effort between Google and Monotype, the Noto typeface is a truly universal method of communication for billions of people around the world accessing digital content.” Inspired by this I decided to put together a basic deck of some simple but core type concepts that I use in my work. While using this chance to play around with Noto. This is simple stuff but once you do/apply hundreds of reps to each of these concepts, your work will improve greatly. Everyones trying to do all this advanced stuff and trying to jump the gun, following trends and whatnot. But if you sweat the simple stuff, this is the stuff that lasts. Keep hustling with that type.