The making of the Process Masterclass

So about 10 months ago I started designing the Process Masterclass. I’ve launched and created so many successful projects for clients over the years - but I'd never launched a product for myself before. Why couldn’t I as a maker and a designer, use all the principles and methods that I use to help clients reach their goals be able to do the same? Practice what you preach they say. The first obstacle was reach and budget. I don’t have hundreds of thousands to millions laying around to work on campaigns nor the reach of my larger clients– but I did have nimbleness, resourcefulness and willingness to learn new things on the fly. I was slowly building an audience through my work, writing and just trying to be a good person by helping others. This builds equity.

So could I make any money without a client? Could I make something useful that the design community could benefit from? And am I good enough? I read a lot about other small successful entrepreneurs and thought fuck it let’s give it a shot. Someone I really admire is Seth Godin and his concept of this might not work”, which has always stuck with me. Doing something worthwhile and outside of your comfort zone is scary. But if we didn’t we might not reach our potential to do something important. We tread the safe path to mediocrity. Even for those who are experienced launching and creating something is scary, especially when you put in your time, finances and heart on the line. This might not work is a scary thought but it’s usually when you do your best work. 

So onwards I went to try to create the Process Masterclass. The idea actually evolved from different ideas in the beginning from UI KIT, to theme to finally a class. And the conclusion was simple – I LISTENED. Listen to your audience. What could I help people with? What unique qualities and insight could I offer. Everything seems obvious when you’ve been doing things for a little while. 10 years to be exact. But there are countless things I’ve learnt that I could share and teach, that are not obvious to other designers. When I look at my inbox that was the indicator.

I get a lot of questions that I try to answer. So I simply started making the course structure, the first step was the most important towards getting momentum. This was the first shot on dribbble that I started playing with. It's like using a time machine I can’t believe that much time has passed and a few things have evolved since then. It was important to share what I’d created so I wouldn’t quit. 

I used all the design thinking and user insight tools that I use on projects. Eventually I started getting interest in the class. Of the people on the email list I conducted a survey to see what students wanted out of the class. Because the most important thing is their success. This is not about me. It’s about helping other designers succeed, increase their value and push their careers forward. I LISTENED and try to create something I was passionate about and that people wanted. I used typeform and received hundreds of responses. From there I narrowed universal aspects that students wanted and wrote them down to incorporate into my mission statement. 

I have ugly hand writing I know haha. Years of typing leads to this. So to help here were some of those goals – “I want to make that SCHMONEY!!!!”, “Be more confident with my design decisions”, “Present better to clients”, “Learn how to prototype”, “Build confidence” and “Create better work”. And a lot more very specific ones that I will cover such as typography etc. 

I then launched to a small group of beta testers to iterate and receive feedback on. And so far it has gone great – the feedback has been humbling/inspiring. And I've managed to tweak and work on a few things. Fast forward to now and in 6 days the course will officially be launched. I will post numbers etc. at a later date. But after saying no to so much work, I can’t lie and say I’m not nervous about it. But the idea that “this might not work” sits okay with me. It was something that I wanted to create and to even get to this point feels like a victory already. Creating a course is fucking hard – just creating the resource files, editing, shooting, marketing, designing, building, listening and making. It’s a big ride but man have I enjoyed it. 

Heres a preview of some of the screens and course outline. In total I created two main modules. Design Thinking and Design Execution. Two of the main pillars for being a successful and great designer. In total there are 17 lessons. 7 hours of footage. 25+ documents and source files. From prototyping files, flows, PSDs, pdfs to recommended links. It was a beast – but it was necessary. This will help you with some processes that you can add into your own workflow to increase your value as a designer. 

Course outline


Design Thinking

1. Overview

2. Business Objectives

3. User Insight

4. The Layers of design

5. The Design Process - I will step you through my thinking process and apply all the theory we've learnt so far

6. Working with clients

7. How to become valuable

8. Where to go from here? -Next steps

9. Freelancing (Bonus)


Design Execution

1. Overview

2. Structure & Hierarchy - IA and thinking about user and business objectives

3. Style boards & mood boards

4. Grids

5. Typography

6. Working with clients

7. Prototypes

8. Putting it all together - We will take everytjomg we’ve learnt and I will show you how I apply it to a responsive design in photoshop (the principles are sketch friendly)

I still have a lot of work to do ahead of the launch. But man what a ride it’s been. If you’re interested feel free to join on the 16th Aug 2016. More details will be updated on this website and to those currently on the mailing list

To the existing 100+ beta students thank you for your support and encouragement. You guys and girls are legends!