AMA – What are some of your favourite typefaces? Here's my top 10.

This is the first of my ‘ask me anything’ posts, where I will share and respond to commonly asked questions. Probably the most common question I get asked about is what are some good food fonts and typefaces. And hey man ‘what font is that?!’ Well here I will share with you some of my favourite typefaces that I use as well as some examples from other amazing designers.

Chronicle Display

Probably my biggest typeface obsession for the past 2 years has been Chronicle Display, to date it is my favourite serif typeface. You can probably see it commonly used through out my work and if you look closely it is the main typeface used for Verse's branding. It is also used for the sentence that you are reading now! How's that for fontception! It's a perfect blend of modern and classic. And it is from my favourite type foundry - Hoefler & Frere Jones. (But after an unfortunate falling out now simply called Hoefler & Co.)

Here are some examples of it used in my work.

Here I've paired Chronicle Display with Futura. 

Here I'ved paired Chronicle Display with Gotham and Univers Ultra Condensed. 

Tiempos headline

This is a beautiful typeface from Klim Type foundry. You should definitely check out their catalogue there are many wonderful fonts and typefaces that suit a variety of projects. And the examples are great for inspiration. 

Tiempos Headline in use for Bonnet à Pompon by Luis Coderque. Images are via


Tiempos Headline in use for the Commodity × Ferroconcrete fragrance range. This is one of my favourite pieces showcasing some beautiful product and packaging design. I really love how refined and simple everything is. Images are via



This one is also a classic and the one I use is the adaptation by Hoefler and Frere Jones. It's one of my go to's if I'm looking for class, elegance and femininity. The R's are particularly beautiful. It is commonly used for fashion, and you can probably spot it in Vanity Fair and Vogue magazine. Below is a spread of some branding work I did for a startup fashion label in the UK. 

Here I'ved used Didot Regular and Didot Italic


This is another beauty and classic. There are many interpretations but the one I use is from Linotype. There are similar characteristics to Didot but I find Bodoni to be slightly edgier. Below is an example from Two Points that showcases how playing around with some tight tracking and line height can be used to create a bold and edgy mood.  Images are via

Playfair Display

This is a good option from the Google Fonts catalogue. It is handy when you need to create a site that requires a license free font. 

For this products lisitng page I paired Playfair with Lato. 

For some truly beautiful font combinations visit Do Hee Kims 100 days of fonts. She has done a wonderful job of showcasing some of googles fonts in the best light. I actually discovered quite a few gems just from visiting her site so do check it out.  


When it comes to san serifs Gotham has to be my favourite. And surprise surprise it's from Hoefler & Frere Jones. This one is definitely a tried and tested typeface, but it works beautifully across a vast array of projects. I believe it was originally commissioned for GQ magazine and was also used for the OBAMA campaign. 


Example of it on the web

Here I've paired Gotham with Chronicle Display


This has got to be a classic from the Graphic Designers tool box.  Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. I love the sharpness of the capital A's and M's when you use it in its medium weight.  Overall it is quite a versatile typeface that offers a lot of different weights. 


I love the mix of eastern characters with western characters. This comp by has been on my favourites list for a while now. 


Univers was designed by Adrian Frutiger on Swiss principles for Charles Peignot at Deberny & Peignot. Yep it is the same man who brought us other wonderful typefaces such as Frutiger and Avenir. Overall I love how versatile Univers can be and the myriad of font weights that it comes in. 

Here I've used Univers ultra condensed for the headings. 

StillMade pairs Big Caslon with Univers beautifully


This is another beauty designed by Tobias Frere Jones for Font Bureau. I find the M's particularly interesting, and it works best when used for headlines. Interstate also comes in a vast array of font weights allowing it to be quite versatile.  

Images are via

Here I paired Interstate Bold with Courier

ITC Avant garde

ITC Avant Garde Gothic was designed by Herb Lubalin and Tom Carnase in 1970. A classic typeface that is commonly used for fashion spreads and also comes with some alternates and interesting ligatures. . It's a classic from the graphic designers tool box. 

Nice use of Avant Garde by Fangchi Gato. 

Images are via

Avant Garde used on the HUGE website along with Galaxie italic.

So there you have it! There are so many wonderful typefaces and fonts it's hard to list just 10. For beautiful font pairings and typefaces on the web here are some more great resources:


1. Typewolf by Jeremiah Shoaf

Plenty of great sites references with a breakdown of the typefaces used on featured sites. 


2. 100 Days of Fonts by Do-Hee Kim

A great reference for some Google font pairings and just a fun website overall. 


3. Typography served from Behance

Great variety of different applications of type. 


4. SiteInspire by Howells-Studio

A great awards showcase site that has a focus on sites that are usually simple and with great typography.


Thanks all and I'll catch you next time. As always if you have any questions feel free to ask me anything